A senior developer you work with directly.
Magento, WordPress and modern websites, built and supported by one former Head of Development with 15+ years' experience. Based in Hull, working across Yorkshire. You deal directly with the person doing the work, and get honest advice on what your business actually needs.
How I can help
Senior help with the platform you already run, or a fresh build done properly. Pick what fits, or book a free surgery and we'll work out the right move together.
Magento
Senior Magento development and consultancy: performance, upgrades, replatforms and rescue work, from a former Magento Head of Development.
Learn moreWordPress
Practical help with the WordPress site you already have. Speed and security fixes, rescue work, or a cleaner rebuild if that's the right call.
Learn moreWeb Development
Fast, bespoke websites that don't break and don't get hacked. Built for your business, not stamped out from a template.
Learn moreDigital Strategy
Honest, independent advice on what your business should actually build and run. Platform-agnostic, with no agenda to sell you software.
Learn moreAI Consultancy
Straight guidance on where AI genuinely helps your business and where it doesn't, including policies and guardrails for adopting it safely.
Learn moreSpeed & Performance
Slow site costing you sales? I find what's dragging it down and make it fast again, whatever platform it's built on.
Learn more
You work with me, not an agency
I am Adam, a senior developer with fifteen years building for the web. When you hire Headless Digital you get me on the tools and on the phone, with honest advice on what is worth doing and what is not.
Recently live
Built by one person, with ambitious businesses.
The last three sites live on my Head Less platform, each built end to end in close collaboration with the business behind it. Real work, not a template.
That Wallpaper Shop
A 1,200-product wallpaper catalogue rebuilt on a headless store: six brands, colourway variants, a real shipping engine, and a storefront that stays fast at scale.
Jazz BrewCo
A Willerby brewery's brand site: an age gate, a browsable beer range, a Find Our Beers locator and Untappd, all on a platform ready to switch on a shop.
Hessle Rangers
A 50-year grassroots club, moved off WordPress onto a fast, news-led site with a custom history timeline and forms the volunteer committee runs itself.
Every Site I Build Is:
Bespoke
Designed and built specifically for your business. No recycled themes. No demo sites with logos swapped out. Every pixel is intentional.
Built By Me
One senior developer, fully accountable. You speak directly to who's doing the work. No handoffs between sales, project managers, and juniors.
No Plugin Spiral
Nothing to constantly update or patch, no fragile stack of plugins that breaks on the next release. Built properly so it just keeps working.
Not a Template
Your site is yours alone. Modern tech under the hood, but you'll never have to think about it. It just works.
The platform I build on
When a bespoke build is the right answer, this is the toolkit I use. It's fast, easy to edit, and there's nothing to patch or get hacked. It's how I work, not the pitch. We'll only get into it if it actually fits what you need.
HD CMS
Bespoke website with an easy editor, blog, forms, media library and built-in SEO. It loads fast and needs nothing patching.
HD Commerce
Full ecommerce: product catalogue, Stripe checkout, orders and stock. You own it, with no transaction fees.
HD Bookings
Online appointments: availability calendar, deposits, a client portal and custom intake forms. (It's what powers the surgery booking on this site.)
HD Food
Online ordering for restaurants and takeaways: digital menus, collection slots and kitchen management, with no commission fees.
Just starting out?
There's a lower-cost route to get a proper bespoke site live without a big upfront commitment, handy if you're getting a new business off the ground. Ask me whether it's a fit.
Reviews
What My Clients Say
Real reviews from real businesses I've built for.
6 Google reviews
Latest Notes
Practical thinking on websites, ecommerce, bookings and getting found online.
How I Tanked My Own Rankings With AI, and Fixed It
I accidentally wrecked my own Google rankings by over using AI. Here is the honest story of what went wrong and how I put it right.
What It Costs to Host and Run a Headless Website
Where does a headless site live, who keeps it running, and what do you pay each month? An honest breakdown of the real running costs.
Signs You've Outgrown WordPress
Most small sites should stay on WordPress. Here are the honest signs that you have reached the point where it is costing you more than it saves.
Ready to talk?
No sales pitch, no pressure. Just an honest conversation about what you need and whether I can help. Senior, agency-level skill, without the agency markup: you're not paying for account managers and offices.