A senior developer you work with directly.
Magento, WordPress and modern websites, built and supported by one former Head of Development with 15+ years' experience. Based in Hull, working across Yorkshire. You deal directly with the person doing the work, and get honest advice on what your business actually needs.
How I can help
Senior help with the platform you already run, or a fresh build done properly. Pick what fits, or book a free surgery and we'll work out the right move together.
Magento
Senior Magento development and consultancy: performance, upgrades, replatforms and rescue work, from a former Magento Head of Development.
Learn moreWordPress
Practical help with the WordPress site you already have. Speed and security fixes, rescue work, or a cleaner rebuild if that's the right call.
Learn moreWeb Development
Fast, bespoke websites that don't break and don't get hacked. Built for your business, not stamped out from a template.
Learn moreDigital Strategy
Honest, independent advice on what your business should actually build and run. Platform-agnostic, with no agenda to sell you software.
Learn moreAI Consultancy
Straight guidance on where AI genuinely helps your business and where it doesn't, including policies and guardrails for adopting it safely.
Learn moreSpeed & Performance
Slow site costing you sales? I find what's dragging it down and make it fast again, whatever platform it's built on.
Learn more
You work with me, not an agency
I am Adam, a senior developer with fifteen years building for the web. When you hire Headless Digital you get me on the tools and on the phone, with honest advice on what is worth doing and what is not.
Recently live
Built by one person, with ambitious businesses.
The last three sites live on my Head Less platform, each built end to end in close collaboration with the business behind it. Real work, not a template.
That Wallpaper Shop
A 1,200-product wallpaper catalogue rebuilt on a headless store: six brands, colourway variants, a real shipping engine, and a storefront that stays fast at scale.
Jazz BrewCo
A Willerby brewery's brand site: an age gate, a browsable beer range, a Find Our Beers locator and Untappd, all on a platform ready to switch on a shop.
Hessle Rangers
A 50-year grassroots club, moved off WordPress onto a fast, news-led site with a custom history timeline and forms the volunteer committee runs itself.
Every Site I Build Is:
Bespoke
Designed and built specifically for your business. No recycled themes. No demo sites with logos swapped out. Every pixel is intentional.
Built By Me
One senior developer, fully accountable. You speak directly to who's doing the work. No handoffs between sales, project managers, and juniors.
No Plugin Spiral
Nothing to constantly update or patch, no fragile stack of plugins that breaks on the next release. Built properly so it just keeps working.
Not a Template
Your site is yours alone. Modern tech under the hood, but you'll never have to think about it. It just works.
The platform I build on
When a bespoke build is the right answer, this is the toolkit I use. It's fast, easy to edit, and there's nothing to patch or get hacked. It's how I work, not the pitch. We'll only get into it if it actually fits what you need.
HD CMS
Bespoke website with an easy editor, blog, forms, media library and built-in SEO. It loads fast and needs nothing patching.
HD Commerce
Full ecommerce: product catalogue, Stripe checkout, orders and stock. You own it, with no transaction fees.
HD Bookings
Online appointments: availability calendar, deposits, a client portal and custom intake forms. (It's what powers the surgery booking on this site.)
HD Food
Online ordering for restaurants and takeaways: digital menus, collection slots and kitchen management, with no commission fees.
Just starting out?
There's a lower-cost route to get a proper bespoke site live without a big upfront commitment, handy if you're getting a new business off the ground. Ask me whether it's a fit.
What My Clients Say
Real reviews from real businesses I've built for.
Moving from Shopify to Headless Digital was one of the best decisions we have made for our business. Although Shopify had worked for us previously, we had reached a point where its limitations were holding us back. We wanted far more control over the appearance, functionality and day-to-day management of our website, without constantly having to work around restrictions or rely on multiple third-party apps. Headless Digital offered the perfect solution. The platform is flexible, AI-powered and has been tailored around the actual needs of our business rather than forcing us to fit into a standard template. From the very beginning, Adam took the time to understand our products, our customers and what we wanted the website to achieve. He has customised both the front end and back end to make the site easier for our customers to use and much simpler for us to manage. No request has ever felt too big or too much trouble. Whenever we have wanted a change, improvement or new feature, Adam has always been available to speak to and has acted quickly. The level of support has been a huge improvement compared with dealing with a large, faceless platform. What really stood out was that the support did not stop once the website went live. Adam also provided us with a structured 90-day plan designed to help give the new website a proper boost, improve visibility and build momentum after launch. That made the whole process feel like a genuine partnership rather than simply paying someone to build a website and then being left to figure everything else out ourselves. Our new website now feels much more aligned with our brand, gives us greater control and provides us with a platform that can develop alongside the business. For any small business owner who feels restricted by Shopify or another off-the-shelf platform, I would highly recommend speaking to Headless Digital. Making the switch can feel like a big decision, but from our experience, it has absolutely been worth it. If you are considering moving over, do it. You will not look back.
Lee Duffield
28 July 2026
Adam reached out to me with some really thoughtful suggestions on how to improve my existing website, and I’m so glad he did. He quickly put together a mockup that made it easy to visualise the changes, and he clearly identified the exact areas that needed attention. One of the biggest improvements was the booking system, something I was actively wanting to improve and Adam completely transformed it into something much more streamlined and user-friendly. Throughout the whole process he was friendly, collaborative, and incredibly helpful. He always made time for me, answered any questions quickly, and was great to bounce ideas off. I’m super happy with the final result, especially the new booking system. Highly recommend Adam if you’re looking to upgrade your website!
Danielle Lowery
23 March 2026
I can’t thank Adam enough for getting our website designed and running in such a shower space of time. We had a general idea of what we needed but Adam just ran with it and really made the brief come to life. He’s very knowledgeable about his product and can easily adapt to what you need. Thank you!
Michelle Cooper
28 July 2026
Adam is a pleasure to work with, he made building my website an easy task - and nothing was too much trouble for him. I’m looking forward to continuing to grow my online platform with Adam’s help.
vivienne rose
28 July 2026
Moved across my website to Adam @ headless and was a seamless move, Adam took care of everything and made it as easy as possible to work with. Really happy with my new website 5*
Amy Tadman
14 March 2026
Couldn’t have created our new business without Adam, his skills and knowledge of websites and ecommerce have been priceless. Thank you Adam
3 Ninjas Pizza
14 March 2026
Latest Notes
Practical thinking on websites, ecommerce, bookings and getting found online.
How I Tanked My Own Rankings With AI, and Fixed It
I accidentally wrecked my own Google rankings by over using AI. Here is the honest story of what went wrong and how I put it right.
What a Headless Migration Costs, and How Long It Takes
The two questions I get in every first conversation. An honest look at what really drives the cost and the timeline of a headless migration, and how to keep both down.
Is a Headless CMS Overkill for a Small Business?
The question I get in almost every first conversation. The honest answer on when a headless CMS is the right call for a small business, and when it is not.
Ready to talk?
No sales pitch, no pressure. Just an honest conversation about what you need and whether I can help. Senior, agency-level skill, without the agency markup: you're not paying for account managers and offices.