A senior developer you work with directly.
Magento, WordPress and modern websites, built and supported by one former Head of Development with 15+ years' experience. Based in Hull, working across Yorkshire. You deal directly with the person doing the work, and get honest advice on what your business actually needs.
How I can help
Senior help with the platform you already run, or a fresh build done properly. Pick what fits, or book a free surgery and we'll work out the right move together.
Magento
Senior Magento development and consultancy: performance, upgrades, replatforms and rescue work, from a former Magento Head of Development.
Learn moreWordPress
Practical help with the WordPress site you already have. Speed and security fixes, rescue work, or a cleaner rebuild if that's the right call.
Learn moreWeb Development
Fast, bespoke websites that don't break and don't get hacked. Built for your business, not stamped out from a template.
Learn moreDigital Strategy
Honest, independent advice on what your business should actually build and run. Platform-agnostic, with no agenda to sell you software.
Learn moreAI Consultancy
Straight guidance on where AI genuinely helps your business and where it doesn't, including policies and guardrails for adopting it safely.
Learn moreSpeed & Performance
Slow site costing you sales? I find what's dragging it down and make it fast again, whatever platform it's built on.
Learn more
A 1,200-product wallpaper shop, built to run itself
An independent Beverley wallpaper shop had outgrown off-the-shelf ecommerce. We built the whole catalogue on headless commerce: 1,200+ wallpapers across six brands, each design offered as its true colour options, with a real shipping engine, Stripe checkout, and a storefront the owner runs herself. Fast, even at catalogue scale.
Every Site I Build Is:
Bespoke
Designed and built specifically for your business. No recycled themes. No demo sites with logos swapped out. Every pixel is intentional.
Built By Me
One senior developer, fully accountable. You speak directly to who's doing the work. No handoffs between sales, project managers, and juniors.
No Plugin Spiral
Nothing to constantly update or patch, no fragile stack of plugins that breaks on the next release. Built properly so it just keeps working.
Not a Template
Your site is yours alone. Modern tech under the hood, but you'll never have to think about it. It just works.
The platform I build on
When a bespoke build is the right answer, this is the toolkit I use. It's fast, easy to edit, and there's nothing to patch or get hacked. It's how I work, not the pitch. We'll only get into it if it actually fits what you need.
HD CMS
Bespoke website with an easy editor, blog, forms, media library and built-in SEO. It loads fast and needs nothing patching.
HD Commerce
Full ecommerce: product catalogue, Stripe checkout, orders and stock. You own it, with no transaction fees.
HD Bookings
Online appointments: availability calendar, deposits, a client portal and custom intake forms. (It's what powers the surgery booking on this site.)
HD Food
Online ordering for restaurants and takeaways: digital menus, collection slots and kitchen management, with no commission fees.
Just starting out?
There's a lower-cost route to get a proper bespoke site live without a big upfront commitment, handy if you're getting a new business off the ground. Ask me whether it's a fit.
Real Businesses. Real Sites.
Not mockups. Not demos. Actual businesses running right now.
Bows Hair & Makeup
Duffy's Creations
Markings Tattoos
Amour Tattoo Hull
What My Clients Say
Real reviews from real businesses I've built for.
Adam reached out to me with some really thoughtful suggestions on how to improve my existing website, and I’m so glad he did. He quickly put together a mockup that made it easy to visualise the changes, and he clearly identified the exact areas that needed attention. One of the biggest improvements was the booking system, something I was actively wanting to improve and Adam completely transformed it into something much more streamlined and user-friendly. Throughout the whole process he was friendly, collaborative, and incredibly helpful. He always made time for me, answered any questions quickly, and was great to bounce ideas off. I’m super happy with the final result, especially the new booking system. Highly recommend Adam if you’re looking to upgrade your website!
Danielle Lowery
23 March 2026
Moved across my website to Adam @ headless and was a seamless move, Adam took care of everything and made it as easy as possible to work with. Really happy with my new website 5*
Amy Tadman
14 March 2026
Couldn’t have created our new business without Adam, his skills and knowledge of websites and ecommerce have been priceless. Thank you Adam
3 Ninjas Pizza
14 March 2026
Latest Notes
Practical thinking on websites, ecommerce, bookings and getting found online.
JavaScript in Magento 2: KnockoutJS and the Checkout
Rewritten from my 2022-2023 videos: how the Magento 2 checkout and mini cart really work, what Knockout is actually doing, and how to customise them without losing a day.
What "AI Governance" Actually Means for a Small Business
AI governance sounds like a corporate buzzword, but for a small business it comes down to a few sensible rules about how you use AI safely. Here's the plain-English version.
Is WordPress Still the Right Choice in 2026? An Honest Look
A senior developer's honest take on when WordPress is still the right call in 2026, when it isn't, and how to decide without being sold to by someone who only builds one thing.
Ready to talk?
No sales pitch, no pressure. Just an honest conversation about what you need and whether I can help. Senior, agency-level skill, without the agency markup: you're not paying for account managers and offices.