Honest advice on what to build next.
Independent digital strategy from a senior developer who's actually built the things, not a salesman pushing one product. I'll tell you what your business genuinely needs, and what it doesn't. Former Head of Development, 15+ years, Hull and Yorkshire.
A straight answer, not a sales pitch
Most businesses don't need more software. They need someone who'll tell them honestly what's worth doing and what's a waste of money. I've spent 15+ years building Magento stores, WordPress sites and modern web platforms, and as a former agency Head of Development I've seen where the budget really goes. You get that experience pointed at your problem: a clear, jargon-free view of where you are, what's holding you back, and the smallest sensible next step. If you don't need to change anything, I'll tell you that too.
Where I can help
What's worth doing
An honest review of your current site and setup: what's working, what's costing you sales, and what to fix first. No upsell.
The right platform
Plain-English advice on what to build on: Magento, WordPress, a fresh build or staying put. Picked for your business, not mine.
A sensible plan
A clear, phased roadmap with realistic costs and timings, so you're never committing to a big bang you'll regret.
A second opinion
Already getting quotes from an agency? I'll tell you whether the work is fairly priced and whether you actually need it.
Making the case
Help putting numbers around a decision, what it costs, what it saves and what it earns, so you can sign it off with confidence.
Avoiding the traps
I'll flag the things that go wrong before they do: vendor lock-in, hidden running costs, work you don't need yet.
How it works
A simple, honest process: understand the problem, give you a clear answer, no obligation.
Tell me where you are
A free surgery. You talk me through your business, your site and what's frustrating you. No prep needed.
I dig in
I look at what you've got, what your options are, and what's genuinely worth doing for a business your size.
You get a straight answer
Clear recommendations in plain English: what to do, what to skip, rough costs and timings. Yours to keep.
Help when you want it
Take the plan to anyone you like, or have me do the work. No retainer, no pressure either way.
Tell me where you are
A free surgery. You talk me through your business, your site and what's frustrating you. No prep needed.
I dig in
I look at what you've got, what your options are, and what's genuinely worth doing for a business your size.
You get a straight answer
Clear recommendations in plain English: what to do, what to skip, rough costs and timings. Yours to keep.
Help when you want it
Take the plan to anyone you like, or have me do the work. No retainer, no pressure either way.
Get an honest second opinion
Book a free strategy surgery and we'll talk through what your business actually needs. No sales pitch, no obligation. Or send a message if you'd rather.