15+ years building websites. Former agency Head of Development. Now I use everything I've learned to make proper websites affordable for the businesses that actually need them.
I spent years building websites for agencies — big Magento builds, WordPress projects, enterprise ecommerce. I saw first-hand how much businesses were being charged for websites that didn't need to be that complicated.
So I built my own platform. HD CMS — a modern content management system that lets me deliver genuinely bespoke websites at a fraction of the agency price. No templates. No WordPress. No plugin nightmares. Just clean, fast, modern websites that work.
I ran my own agency specialising in ecommerce — Magento and WordPress. Big monolithic builds. Plugins, themes, servers, the lot. Everything on one server. One thing breaks, everything breaks.
Decoupled architecture. The frontend and backend are separate. Your website is just static files served from a CDN. Fast, secure, resilient. No PHP. No plugin nightmares.
You're paying for account managers, project managers, and juniors. The actual build is a fraction of the invoice.
Most "custom" sites are reskinned WordPress themes. You're paying bespoke prices for off-the-shelf work.
30+ plugins, constant updates, security patches. One bad update and the whole thing falls over.
Modern tools, zero complexity for you.
Your website is built with Nuxt 3 — a modern JavaScript framework. Lightning fast, SEO-friendly, and server-rendered or statically generated.
Open-source backend. Your data lives in a proper PostgreSQL database with row-level security. Not locked into any proprietary system.
Your site is deployed to Vercel's global edge network. Instant page loads, automatic SSL, and zero server management.
Payments, subscriptions, and deposits all handled by Stripe. PCI compliant. Apple Pay, Google Pay, cards — all built in.
You talk to me. Not an account manager, not a support queue. I build your site and I support it. One person, fully accountable.
Every site is designed and built for your brand. I don't reskin templates. I don't reuse layouts. Your site is yours.
I pair-program with AI to move faster — but every decision, every design, every line of code is mine. Better quality, faster delivery.
When I improve the platform, every client benefits. One enhancement, 15+ sites upgraded. You're not paying for a one-off build that ages.
Salons, trades, restaurants, shops — businesses that need a proper website without the agency price tag.
Consultants, photographers, therapists — anyone who takes bookings or needs to showcase their work.
Selling products online without the overhead of Shopify or the fragility of WooCommerce.
Businesses that have outgrown their DIY Wix site and want something built properly — without the enterprise price.
No sales pitch. No pressure. Just a conversation about what you need and whether I can help.