I'm Adam, a senior developer you work with directly.
15+ years building for the web and a former agency Head of Development. These days you deal with me directly on Magento, WordPress and modern websites, with honest advice on what your business actually needs. Based in Hull, working across Yorkshire.
I spent years inside agencies building big Magento stores, WordPress sites and enterprise ecommerce, and I saw two things over and over: businesses charged a fortune for work that didn't need to be that complicated, and clients who never got to speak to the person actually building their site.
So now I do it differently. You work with me directly, the senior developer doing the work, and get a straight answer on what your business actually needs, whether that's fixing what you've got or building something new. When a bespoke build is the right call, I build it on my own platform, HD CMS, so it stays fast and there's nothing to keep patching. When it isn't, I'll tell you.
From big builds to fast, modern sites
2011 to 2018: The Old Way
I ran my own agency specialising in ecommerce: Magento and WordPress. Big monolithic builds. Plugins, themes, servers, the lot. Everything on one server. One thing breaks, everything breaks.
2018 to Present: The New Way
A cleaner, modern setup. The frontend and backend are separate, and your site is served as fast static files from a CDN. Quick to load, hard to hack, and nothing fragile to keep patching.
Why agencies cost what they do
Agency Bloat
You're paying for account managers, project managers, and juniors. The actual build is a fraction of the invoice.
Template Culture
A lot of "custom" sites are just reskinned off-the-shelf themes. You're paying bespoke prices for templated work.
Plugin Sprawl
Sites held together by dozens of plugins and constant updates. One bad update and the whole thing falls over. It doesn't have to be that way.
The Tech Stack
Modern tools, zero complexity for you.
Nuxt / Vue
Your website is built with Nuxt 3, a modern JavaScript framework. Lightning fast, SEO-friendly, and server-rendered or statically generated.
Supabase
Open-source backend. Your data lives in a proper PostgreSQL database with row-level security. Not locked into any proprietary system.
Vercel Edge
Your site is deployed to Vercel's global edge network. Instant page loads, automatic SSL, and zero server management.
Stripe
Payments, subscriptions, and deposits all handled by Stripe. PCI compliant. Apple Pay, Google Pay and cards, all built in.
How I Work
Direct Communication
You talk to me. Not an account manager, not a support queue. I build your site and I support it. One person, fully accountable.
Genuinely Bespoke
Every site is designed and built for your brand. I don't reskin templates. I don't reuse layouts. Your site is yours.
AI-Assisted, Human-Led
I pair-program with AI to move faster, but every decision, every design, every line of code is mine. Better quality, faster delivery.
Platform Effect
When I improve the platform, every client benefits. One enhancement, 15+ sites upgraded. You're not paying for a one-off build that ages.
Who This Is For
Established Stores
Magento and ecommerce businesses that want senior help with performance, upgrades, a replatform or rescue work, without an agency retainer.
WordPress Owners
Already on WordPress and want it faster, safer and properly looked after, or a clean move to something simpler if that's the better call.
Service & Local Businesses
Salons, trades, consultants, photographers: anyone who takes bookings or needs a fast, professional site that just works.
Growing Businesses
Outgrown a DIY Wix or Squarespace site and want something built properly: senior skill, without the enterprise price.
Let's Talk
No sales pitch, no pressure. Just an honest conversation about what you need and whether I can help. Senior, agency-level skill, without the agency markup.