Real Results, Real Impact
Evidence of capability, not portfolio fluff. Each project demonstrates specific technical expertise and problem-solving ability.
My Work in Action
Every project solves a real problem. From grassroots sports apps to industrial data tools, these case studies show how I approach complex challenges with modern architecture and practical solutions.
Case Studies
Jazz BrewCo
A Willerby craft brewery's brand site: a characterful dark design with an age gate, a browsable beer range, a Find Our Beers locator and Untappd integration, ready to switch on a shop.
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Hessle Rangers
A 50-year grassroots football club moved off WordPress onto a fast, news-led Nuxt site with a custom history timeline, team pathway pages, and forms the volunteer committee runs themselves.
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That Wallpaper Shop
A 1,200+ product wallpaper catalogue, rebuilt from the ground up on a headless commerce store. Six brands, colour-variant designs, a real shipping engine and a storefront that stays fast even at catalogue scale.
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Duffy's Creations
A personalised-print studio was losing sales to a Shopify variant conflict. We re-platformed the whole catalogue onto a headless store where personalisation and variants finally work together — and scored 100 on Google PageSpeed.
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Amour Tattoo — From Scattered Tools to One Integrated Platform
How a Hull tattoo artist replaced separate booking apps, payment tools, and a basic website with a single integrated CMS — custom bookings, Stripe deposits, automated emails, and a portfolio site that actually brings in clients.
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Bows Hair — From Squarespace to HD CMS in a Day
How a Hull hair salon escaped Squarespace, got a bespoke site on HD CMS with 95+ Lighthouse scores, and increased online bookings by 80% — all migrated in a single day.
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3 Ninjas Pizza
From a text message to a fully branded website and ordering app in two weeks. How 3 Ninjas Pizza launched on the HD Growth Plan.
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TracBac
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TableMatch
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Equifab / FabFlo
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Drax User Interface
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Club Together
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Beautique
Beauty and aesthetics in Hessle, running treatment bookings and selling CPD courses from one site.
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Moon Magic Crystals
Online crystal shop with a fast headless store and secure checkout the owner runs herself.
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Bridal File
Wedding planning app with a headless marketing site and a store built in.
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Markings Tattoos
Hull tattoo studio with deposit-backed bookings and a portfolio site that brings in work.
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