Case Study
Walker Executive Partners
A brand pack and a premium website for an executive business support consultancy, built around the founder's own framework.
Walker Executive Partners offers bespoke executive support to CEOs, founders and senior leaders. Sue Walker set it up to sit well above the usual PA and VA model, so the brand and the website had to feel the same way: calm, private and confident, with nothing that looked like a template.
Brand first
The brand pack
I put together a full brand pack: the WEP diamond mark and Walker wordmark in every format, a print-ready business card and a brand guide. Ink and ivory with a restrained gold, Cormorant Garamond for headings and Inter for body copy, and a voice that is calm, discreet and assured.
That pack fed straight into the design of the site. The same mark, palette and type carry through, so the website and the business card read as one brand.
Then the website
A six-page site on HD CMS: home, approach, services, about, insights and contact, with city imagery at dusk and one call to action throughout. It started as a fast demo, Sue loved it, and it moved onto the full platform so she can edit her own wording and photos.
The space to lead
The homepage leads with one clear line and the four things that set WEP apart: bespoke, discreet, proactive and executive-level. One call to action throughout, Start a Conversation.
The 4C framework, made interactive
Clarity, Confidence, Control and Calm sit at the heart of how Sue works. I turned her framework into a gold diamond you can tap through, each quarter opening up what it means for the client. It works just as well on a phone.
What's included
Full brand pack
Logo in every format, a print-ready business card and brand guidelines, all feeding the site design.
Premium, bespoke design
Built from the brand pack, so the site and the card feel like one thing.
Interactive 4C framework
A custom block, editable in the CMS, that brings the founder's method to life.
Tailored enquiry form
Asks the right questions up front, with dropdowns Sue can change herself as her packages evolve.
Owner-run site
Sue edits her own pages, logo and imagery in HD CMS, with a live preview before publishing.
Fast and findable
A static site with clean meta, a sitemap and canonical URLs on its own .com domain.
The result
Walker Executive Partners went live on walkerexecutivepartners.com in October 2026. In Sue's words, it was "just what I wanted". She has a brand and a website that match the level of service she offers, and she can keep the site up to date without calling a developer.
Need a brand and a site that match your service?
If your business sells on trust and quality, your brand and website should too. I can build both and hand you the keys.