Senior WordPress developer helping businesses build, maintain, and scale their WordPress platforms.
I've been building WordPress sites since 2009 — before custom post types, before the REST API, before Gutenberg. Over fifteen years of hands-on experience across agency and in-house environments, from simple brochure sites to complex multisite networks and custom applications built on WordPress as a framework.
This isn't agency work. When you engage me, you work with me directly — no account managers, no junior developers, no hand-offs. Senior expertise applied to your specific situation.
Focused services for businesses running WordPress platforms.
Bespoke theme development built to your exact requirements. No bloated multipurpose themes — clean, fast, purpose-built code.
Custom functionality when off-the-shelf plugins don't fit. Built to WordPress standards with proper security and performance.
Slow WordPress sites losing visitors and rankings. Diagnosis and optimisation across hosting, code, database, and caching.
Hardening, malware removal, vulnerability assessments. Making sure your WordPress site isn't a liability.
Using WordPress as a backend CMS with modern frontend frameworks. The best of both worlds for content-heavy applications.
Moving from other platforms to WordPress, or rescuing WordPress sites that have become unmaintainable.
Most of my WordPress work falls into two categories: building new solutions and fixing existing problems.
Building new means custom theme development, plugin development, and architecting WordPress solutions that go beyond the typical blog or brochure site. This includes headless WordPress implementations where the CMS powers a decoupled frontend, multisite networks for franchise or multi-brand businesses, and custom applications that leverage WordPress's strengths while avoiding its limitations.
Fixing problems means rescuing sites that have accumulated technical debt, resolving performance issues, cleaning up security breaches, and untangling the mess left by previous developers. These situations need someone who understands WordPress deeply enough to diagnose issues quickly and implement proper solutions rather than quick patches.
What I don't do is commodity work — installing themes, tweaking CSS, basic content updates. If that's what you need, there are more cost-effective options. My value is in the depth of expertise and the accountability that comes with working directly with a senior developer.
WordPress is deceptively simple on the surface. The same flexibility that makes it accessible to beginners also makes it easy to create unmaintainable messes. Understanding the right way to extend WordPress — hooks, filters, custom post types, taxonomies, the REST API — requires years of focused experience.
I started with WordPress when custom post types were still a plugin feature. I've watched the platform evolve through every major paradigm shift — from classic themes to block themes, from jQuery to React, from monolithic PHP to headless architectures. I've built teams around WordPress development, created educational content teaching the platform to other developers, and helped businesses navigate the entire lifecycle from initial build through to eventual migration.
That background means I can make informed recommendations about when WordPress is the right choice and when it isn't. Not every project should be WordPress, and I'll tell you when a different approach makes more sense.
WordPress doesn't have to mean slow, bloated, or insecure. With proper architecture, WordPress can be the backbone of high-performance, scalable applications.
Headless WordPress is increasingly the right answer for businesses that need WordPress's content management capabilities without its frontend limitations. The WordPress admin for editors, a modern frontend framework for visitors, clean APIs connecting the two. I've built these architectures with Nuxt, Next, and custom solutions — choosing the right approach based on your specific requirements.
Even traditional WordPress can perform excellently when built correctly. Custom themes without bloat, strategic caching, optimised hosting, careful plugin selection — the fundamentals matter more than any magic performance plugin.
A different model from the typical agency relationship.
You work with me, not with a team managed by me. The person you talk to is the person building your solution.
No project managers relaying messages. No waiting for information to filter through layers. Direct, efficient communication.
No incentive to recommend WordPress when something else would serve you better. Advice based on your interests.
My reputation is directly attached to every engagement. There's no corporate structure to hide behind — just the quality of the work.
A focused call to discuss your WordPress project or challenges. I'll give you an honest assessment of your options and what approach makes sense. No strings attached.