WordPress Expert. That's Why I Built Something Better.

I've been building WordPress sites since 2009. Custom themes, custom plugins, WooCommerce stores, multisite networks, headless frontends, REST API integrations, migration rescues. I've seen WordPress at its best and at its worst.

After 15 years, I know exactly where WordPress breaks down for small and medium businesses. The plugin sprawl. The security patches. The performance that degrades with every extension. The hosting bills that climb while your site gets slower. The updates that break things.

So I built HD CMS. A modern, purpose-built CMS that takes everything WordPress gets right — easy content management, flexible page building — and strips out everything it gets wrong.

WordPress powers 40% of the web. That's impressive — but it also means 40% of the web shares these problems:

• 15-30 plugins per site. Contact forms, SEO, caching, security, backups, image optimisation, analytics, cookie consent, page builders. Every plugin is a dependency, a potential vulnerability, and something that can break on update.
• Constant maintenance. WordPress core updates, plugin updates, PHP version compatibility. Skip a few weeks and you're behind on security patches. Do the updates and risk breaking your site.
• Performance ceiling. WordPress renders every page from PHP + MySQL on every request. Add WooCommerce, a page builder, and a handful of plugins, and you're looking at 3-5 second load times on mobile. PageSpeed scores in the 30s and 40s.
• Security target. WordPress is the most attacked CMS on the internet. Brute force attacks on wp-login.php, SQL injection attempts, vulnerable plugins — it's a constant battle.
• Hosting complexity. Shared hosting is cheap but slow. Managed WordPress hosting is better but £20-50/month just for hosting — before you've paid for the site itself.