I've been working with Magento since its early days and WordPress since 2009. Certified Magento developer. Former Head of Development and Technical Director across multiple agencies. Now I work directly with businesses as an independent consultant — no account managers, no hand-offs, just senior-level expertise applied to your specific problem.
Magento Developer in Hull
Senior Magento consultant with 15+ years experience building, stabilising, and migrating Magento platforms.
Supporting Magento Sites Across Hull and East Yorkshire
Most of my Magento work comes from businesses across the North of England — manufacturers, retailers, and B2B operations running sites that have grown complex over time. I work remotely but with the accountability of a local consultant. When something needs fixing, you speak to me directly.
Hull has a strong base of established businesses running eCommerce operations that were built on Magento years ago. Many of these sites are still viable platforms, but they need experienced hands to keep them stable, secure, and performing well. That's where I come in.
Magento Experience You Can Rely On
I started building Magento sites when the platform was still finding its feet. Over the years, I've run Magento-focused development teams, built and maintained large installations handling significant transaction volumes, and helped businesses navigate every major version change the platform has seen.
Before the AI era changed how developers learn, I was creating Magento tutorials on YouTube — teaching the platform to other developers. That educational background shaped how I approach client work: clear explanations, honest assessments, and a focus on transferring knowledge rather than creating dependency.
This isn't about installing themes or tweaking CSS. This is about understanding Magento's architecture deeply enough to diagnose problems quickly, implement solutions that last, and advise on when the platform is — or isn't — the right tool for the job.
Common Magento Problems I'm Called In To Fix
These are the issues that typically trigger a conversation.
Slow Storefront Performance
Page loads that frustrate customers and hurt conversions. Often caused by unoptimised queries, poor caching configuration, or bloated third-party extensions.
Fragile Extensions
Third-party modules that break on updates, conflict with each other, or introduce security vulnerabilities. Cleaning these up is painstaking but essential work.
Failed or Stalled Upgrades
Magento upgrades that went wrong, leaving sites stuck on outdated versions. Untangling these situations requires deep platform knowledge.
PCI Compliance Concerns
Security patches not applied, payment integrations misconfigured, or audit failures that need urgent remediation.
Poor Developer Handovers
Previous developers left without documentation. Custom code that nobody understands. Technical debt that's accumulated over years.
Sites That Have Grown Messy
What started as a clean installation now has years of quick fixes, workarounds, and abandoned features. Sometimes stabilisation is more valuable than rebuilding.
Support, Stabilisation, and Ongoing Work
Not every Magento site needs rebuilding. Many need a senior pair of eyes to identify issues, prioritise fixes, and implement improvements methodically.
I offer ongoing Magento support for businesses that need reliable, experienced help without the overhead of a retained agency. This includes technical audits, performance optimisation, security patching, upgrade planning, and acting as a senior technical consultant alongside your internal team.
This isn't cheap support. If you're looking for someone to handle basic admin tasks at budget rates, I'm not the right fit. But if you need someone who can diagnose complex issues, make architectural decisions, and take accountability for the technical direction of your Magento site — that's what I do.
When It's Time to Move Beyond Magento
Magento doesn't have to be ripped out the moment something better comes along. For many businesses, the platform still works — it just needs proper care.
But there comes a point where the cost of maintaining Magento exceeds the cost of migrating to something more modern. When that happens, I help businesses transition to headless architectures — typically using Nuxt as a frontend with Magento retained as a backend, or moving to purpose-built platforms entirely.
This isn't about pushing you toward a migration you don't need. It's about having an honest conversation about where your platform is today, where it's heading, and what the realistic options are. Sometimes that means stabilising and extending Magento's life. Sometimes it means planning an exit strategy. I'll tell you which applies to your situation.
Why Work With a Consultant, Not an Agency
A different model for businesses that value directness and accountability.
One Senior Consultant
You work with me directly. No junior developers learning on your project, no communication filtered through account managers.
Direct Communication
Questions get answered by the person doing the work. Problems get escalated to nobody — they get solved.
Honest Recommendations
I'll tell you when Magento is the right choice and when it isn't. My job is to advise, not to sell hours.
Accountability
When something goes wrong, there's no finger-pointing between teams. I take responsibility for the work I deliver.
Book a Free 30-Minute Magento Surgery
A focused call to discuss your Magento site — what's working, what isn't, and what options you have. No obligation, no sales pitch. Just honest advice from someone who's been in the platform for 15+ years.