Experienced WordPress developer with over fifteen years of hands-on experience. Former Technical Director and Head of Development. Now working independently with businesses across Yorkshire who need senior WordPress expertise without the agency model.
WordPress Developer in Yorkshire
Senior WordPress developer with 15+ years experience building custom themes, plugins, and high-performance WordPress solutions.
WordPress Development Across Yorkshire
Yorkshire has one of the strongest regional economies in the UK, with established businesses across retail, manufacturing, and services. Many built their web presence on WordPress years ago and now need experienced developers to maintain, improve, or rebuild those sites.
I work with businesses from Hull to Sheffield, York to Bradford. The work is remote-first but with the responsiveness of a local developer. When your WordPress site has a problem, you speak directly to someone who can solve it.
What Separates Senior Expertise From General Development
WordPress is accessible enough that anyone can build a basic site. But the same accessibility that makes it easy to get started also makes it easy to create problems. Poor plugin choices, bloated themes, misconfigured caching, security oversights — these accumulate over time until the site becomes slow, unreliable, or compromised.
I started with WordPress in 2009. I've navigated every major platform change, every security incident, every shift in best practices. I've built teams around WordPress development, taught the platform to other developers, and rescued sites that others had written off.
That background means I can diagnose issues faster, anticipate problems before they manifest, and implement solutions that don't create new technical debt. When you've worked on hundreds of WordPress sites, patterns emerge that aren't visible from the documentation.
Typical WordPress Challenges
The issues that most often lead to a call.
Performance Issues
Pages that load slowly, servers that struggle under traffic. Root causes often spread across hosting, themes, plugins, and configuration.
Plugin Overload
Sites with dozens of plugins, some essential, some redundant, some actively causing problems. Cleaning this up requires careful analysis.
Security Concerns
Outdated software, previous hacks, vulnerability warnings. Security work that needs doing properly, not just surface-level fixes.
Inherited Complexity
Sites taken over from previous developers or agencies. Custom code without documentation. Decisions nobody remembers making.
Custom Requirements
Functionality that doesn't exist in available plugins. Business processes that need custom integration with WordPress.
Declining Reliability
Increasing errors, features that work sometimes, a general sense that the site is becoming less stable.
Custom Development and Ongoing Technical Support
Not every situation requires major intervention. Sometimes what a WordPress site needs is steady, competent technical oversight — someone who understands the platform deeply enough to identify problems early and address them before they become crises.
I offer ongoing support arrangements for businesses that need this kind of relationship. This means being available when issues arise, proactively monitoring site health, managing updates carefully, and providing senior guidance on technical decisions.
For custom development projects — new themes, custom plugins, complex integrations — I work on a defined scope with clear deliverables. Either model provides something that's hard to get from agencies: direct access to senior expertise without intermediaries.
When to Consider Headless WordPress
For many businesses, traditional WordPress remains the right choice. With proper development and maintenance, it can deliver fast, secure, reliable websites for years.
But some situations call for a different approach. Headless WordPress — using the WordPress admin for content management while building the frontend with modern frameworks — offers benefits for businesses that need better performance, more design flexibility, or integration with other systems.
I help businesses think through these choices honestly. Sometimes traditional WordPress is right. Sometimes headless makes sense. Sometimes WordPress itself isn't the best platform for what you're trying to do. What matters is making the decision based on your specific situation, not on trends or vendor preferences.
The Independent Developer Model
How this differs from typical agency relationships.
Single Point of Contact
You work with me. The person diagnosing your problem is the same person fixing it. No hand-offs, no communication chains.
Depth Over Breadth
Focused expertise in WordPress and related technologies. Not a generalist agency spreading attention across dozens of platforms.
Straight Advice
Honest assessment of your situation, including when WordPress isn't the right answer. No incentive to recommend work you don't need.
Personal Accountability
My reputation is attached to every project. There's no corporate buffer between the quality of work and my professional standing.
Book a Free 30-Minute Consultation
A focused call to talk through your WordPress challenges. I'll give you an honest assessment of where things stand and what your realistic options are. No strings attached.