WordPress Developer in Hull

I've been building WordPress sites since 2009 — through every major evolution of the platform. Former Head of Development and Technical Director across multiple agencies. Now I work directly with businesses as an independent developer — no account managers, no hand-offs, just senior-level expertise applied to your specific problem.

Supporting WordPress Sites Across Hull and East Yorkshire

Most of my WordPress work comes from businesses across the North of England — companies that have outgrown basic website builders or need more than a generic theme can offer. I work remotely but with the accountability of a local developer. When something needs fixing, you speak to me directly.

Hull has a strong base of established businesses running WordPress — from the city's growing digital sector to traditional industries moving online. Many of these sites work well but could perform better with experienced hands maintaining them.

WordPress Experience You Can Rely On

I started building WordPress sites before custom post types existed as a core feature. Over the years, I've run WordPress-focused development teams, built complex multisite installations, and helped businesses navigate every major platform change from classic editors to Gutenberg.

Before the AI era changed how developers learn, I was creating WordPress tutorials on YouTube — teaching the platform to other developers. That educational background shaped how I approach client work: clear explanations, honest assessments, and a focus on transferring knowledge rather than creating dependency.

This isn't about installing themes or configuring plugins. This is about understanding WordPress architecture deeply enough to build custom solutions, diagnose complex problems, and advise on when the platform is — or isn't — the right tool for the job.

Custom Development and Ongoing Support

Not every WordPress site needs rebuilding. Many need a senior pair of eyes to identify issues, prioritise improvements, and implement changes methodically.

I offer ongoing WordPress support for businesses that need reliable, experienced help without the overhead of a retained agency. This includes technical audits, performance optimisation, security monitoring, update management, and acting as a senior technical consultant alongside your internal team.

For custom development — new themes, custom plugins, or complex integrations — I work on defined scope with clear deliverables. Whether you need a complete custom theme or a specific piece of functionality, you get senior expertise applied directly to your requirements.

Modern WordPress Approaches

WordPress has evolved significantly. Block-based editing, headless architectures, and modern development workflows have transformed what's possible.

For some projects, headless WordPress makes sense — using WordPress's excellent content management while building the frontend with modern frameworks like Nuxt or Next.js. This gives content editors the interface they know while delivering fast, modern experiences to visitors.

But not every site needs to be headless. Traditional WordPress, built properly with custom themes and careful plugin selection, remains an excellent choice for many businesses. I'll help you understand which approach fits your specific situation.