The most developed part of the whole product. Customers book themselves in, day or night, from your own site, and it all lands in one place.

• Customers book themselves in, 24 hours a day, from your own website
• An availability calendar that respects your real opening hours
• Days off and date overrides, for bank holidays and that week in June
• Confirmation emails sent automatically, with delivery tracking so you know they arrived
• Self-service reschedule links, so customers move their own appointment instead of ringing you
• Admin override to reschedule onto a day off when you want to make an exception
• A booking insights page, and a value against each booking so you can see what the diary is worth
• A course dates board for anything you run in blocks or cohorts
• A 'bookable any time' option for services that do not need a slot
• An iCal calendar feed, so it all lands in the calendar on your phone
• The customer's full history right there on the booking screen, not in another tab
• Event bookings grouped as one entry, rather than forty identical rows

Replaces: Calendly Standard at about £10 a month per user, plus whatever you use to chase no-shows.

The difference: Calendly does not know the person booking is the same person who ordered from you last month. This does.

Sell products or take orders straight from your own website, with the money going to your own Stripe account.

• Sell products or take orders directly from your site
• Stripe checkout, with cards, Apple Pay and Google Pay. Money goes to your Stripe account, not through me
• Order confirmation emails to the customer, a notification to you, and a resend button for when someone deletes theirs
• An email template you can actually edit
• Per-product file attachments, so a PDF menu, care guide, pattern or ticket is delivered automatically on the confirmation email

Replaces: a Wix or Squarespace commerce upgrade, plus a separate digital-delivery tool.

Note: if you want a full shop, HD Commerce from £75 a month is the right product, not this. This one is for a service business that sells a handful of things.

This is the module that makes all the others worth more than the sum of them. It is the answer to 'why not just buy four cheap tools'. Because four cheap tools each hold a different, half-correct version of your customer, and this holds one.

• Every enquiry, booking and order collapses into one customer record
• Searchable and taggable
• A full history panel: what they booked, what they bought, what they asked
• Feeds the enquiry forms on your site directly

Because it is the glue, I do not charge for it on its own. The moment you have any add-on, the customer manager comes with it. Bookings, orders, newsletters and review requests all write to the same record, so you always know who you are talking to.

Replaces: a spreadsheet nobody updates, or a standalone CRM at £12 a month and up that still does not know about your bookings.

Build a mailing list from your own site and send proper emails to it, without a third-party embed sitting on your pages.

• Subscriber capture straight from your own site, a public endpoint, no third-party embed
• Pull in the people who already opted in through your contact forms
• Proper HTML newsletters, with drafts and a send history
• Delivery tracking through Mailgun, synced every ten minutes

Replaces: Mailchimp Standard, which starts around £16 a month and climbs as your list grows. That last part is the argument. Your Broadcaster price does not move when you get to 5,000 contacts.

The reviews you never got round to asking for, asked for automatically.

• Automatically nudges a customer for a Google review after their visit or order
• A manual 'Ask for a review' button in the customer list, for when you want to pick your moment
• Cancel it yourself from your own dashboard, no phone call needed

Why it works: it fires off the booking or order that already exists in the system. A standalone review tool has to be told who your customers are. This one already knows.

Replaces: a review-chasing tool at about £15 to £30 a month that you would have to feed your customer list into by hand.

Free, on every site, always:

• A 0 to 100 SEO health score for your own site, re-run whenever you like
• Scored across on-page, crawlability, schema, local SEO, social and performance
• The actual issue list, naming the pages. Not '3 pages missing meta descriptions', but which three
• Three tracked keywords with an on-demand rank check

£10/month Insights:

• Ten tracked keywords, checked automatically every week
• Trend history, so you see movement, not just today
• A competitor and 'People also ask' snapshot
• A short 'what to do this week' list

A small feature with a disproportionate effect on how it feels to run your own site.

• Edit a page and watch your real site update beside it, before you publish
• Desktop and mobile views
• Inline block editing

You never have to publish and hope. You see the change on your actual site, then decide.