[{"data":1,"prerenderedAt":150},["ShallowReactive",2],{"ArnmH0pfjI":3,"HY7EkHnGWK":119},{"id":4,"slug":5,"title":6,"content":7,"meta_title":113,"meta_description":114,"published":17,"published_at":115,"is_home":116,"parent_id":117,"meta":118},"c269a012-deda-47bc-8155-562f3ac9f0b8","magento/bradford","Magento Developer Bradford",{"blocks":8},[9,21,27,31,35,67,71,75,98,107],{"id":10,"data":11,"type":20},"41777623-db34-44b1-8c68-74df69915945",{"ctaLink":12,"ctaText":13,"headline":14,"subtitle":15,"highlight":16,"useGradient":17,"secondaryCtaLink":18,"secondaryCtaText":19},"/book?topic=magento","Book a free Magento surgery","Magento Developer in Bradford","Senior Magento consultant with 15+ years building, stabilising and migrating Magento stores. I work directly with family-run manufacturers, wholesalers and retailers across Bradford and West Yorkshire.","Magento Consultant, Bradford",true,"/contact","Send a message","hero",{"id":22,"data":23,"type":26},"9a21e5e1-3597-42fe-9573-b483b8cec3e6",{"content":24,"maxWidth":25},"\u003Cp>I've worked with Magento since its early days and WordPress since 2009. Certified Magento developer, former Head of Development and Technical Director across several agencies. These days I work directly with the business, not through a layer of account managers and project managers.\u003C/p>\u003Cp>If you run a Magento store in Bradford and something isn't right, you talk to me. The person who does the work, and who'll tell you what's worth spending money on and what isn't.\u003C/p>","lg","wysiwyg",{"id":28,"data":29,"type":26},"be92636f-a10a-4573-a556-b6dae0bf7973",{"content":30,"maxWidth":25},"\u003Ch2>Supporting Magento Stores Across Bradford and West Yorkshire\u003C/h2>\u003Cp>Bradford made its name in textiles, and that trading instinct is still everywhere. The district is full of family-run manufacturers, wholesalers and retailers, many of them businesses that grew steadily over the years and built up a Magento store as they went.\u003C/p>\u003Cp>I help established stores across Bradford, Keighley, Shipley and the wider district keep things running without spending money they don't need to. A fair amount of my work here is for wholesalers selling to trade and the public from the same store, where the pricing and accounts have to be right and the bill at the end of the month has to be sensible.\u003C/p>",{"id":32,"data":33,"type":26},"ae501ef7-4ac8-49b3-a003-b2049f1504f2",{"content":34,"maxWidth":25},"\u003Ch2>Magento Experience You Can Rely On\u003C/h2>\u003Cp>I started building Magento stores when the platform was still finding its feet. Since then I've run Magento development teams and looked after stores of every size, including plenty that grew organically and ended up more complicated than anyone planned.\u003C/p>\u003Cp>That means I've seen most of what can go wrong, and I know what's worth fixing now, what can wait, and what's a waste of your money. You get a straight answer and good value, not a quote built around the biggest possible job.\u003C/p>",{"id":36,"data":37,"type":66},"391f02f5-d198-4eb0-a6be-b8134e2a7259",{"title":38,"columns":39,"features":40,"subtitle":65},"Common Magento Problems I'm Called In To Fix",3,[41,45,49,53,57,61],{"icon":42,"title":43,"description":44},"fa-solid fa-gauge-high","Slow Storefront","Pages that crawl, especially on category and checkout. Lost sales and a Google ranking that suffers for it. Usually fixable without a rebuild.",{"icon":46,"title":47,"description":48},"fa-solid fa-layer-group","A Store That Grew Messy","Years of quick fixes, add-ons and abandoned features piled on top of each other. Tidying it up is often better value than starting again.",{"icon":50,"title":51,"description":52},"fa-solid fa-tags","Trade and Retail Pricing","Selling to both wholesale and the public from one store, with customer group prices that show the wrong figure or leak trade rates to the public. I get the pricing behaving.",{"icon":54,"title":55,"description":56},"fa-solid fa-coins","Costs Creeping Up","Hosting, modules and developer bills quietly climbing while the store earns the same. I find where the money is going and trim it back.",{"icon":58,"title":59,"description":60},"fa-solid fa-circle-exclamation","Stalled Upgrades","An upgrade that went wrong and left you stuck on an old version. I untangle these and get you current without taking the store down.",{"icon":62,"title":63,"description":64},"fa-solid fa-shield-halved","Security and PCI Gaps","Patches not applied, payment integrations misconfigured, or a PCI audit you're worried about. Worth sorting before it becomes a problem.","These are the issues that usually start a conversation.","features",{"id":68,"data":69,"type":26},"a866e3d0-f507-4838-b213-4aa999ffa0b8",{"content":70,"maxWidth":25},"\u003Ch2>Support and Stabilisation for Bradford Magento Stores\u003C/h2>\u003Cp>Not every store needs rebuilding. Most need a senior pair of eyes to find the real issues, put them in order, and fix them properly rather than patching over them.\u003C/p>\u003Cp>I offer ongoing Magento support on a basis that suits you, from the occasional bit of help through to regular maintenance. That suits a family business watching the costs, where you want reliable help without paying for an agency you don't use. No retainer you don't need, no junior cutting their teeth on your live store.\u003C/p>",{"id":72,"data":73,"type":26},"2d6be847-1da2-4dca-9e27-a38b1bbc6e1a",{"content":74,"maxWidth":25},"\u003Ch2>When It's Time to Move Beyond Magento\u003C/h2>\u003Cp>Magento doesn't have to be ripped out the moment something newer comes along. For plenty of businesses it still does the job, it just needs proper care.\u003C/p>\u003Cp>But there's a point where the cost of hosting, maintenance and developers stops making sense for the size of the store, and for a cost-conscious business that point matters. If you're near it, I'll show you what moving to a lighter, cheaper setup would actually involve, and I'll tell you honestly if you're better off staying put.\u003C/p>",{"id":76,"data":77,"type":97},"4a2b7812-8691-49f5-be2e-ec3e502b016e",{"title":78,"values":79,"subtitle":96},"Why Work With a Consultant, Not an Agency",[80,84,88,92],{"icon":81,"title":82,"description":83},"fa-solid fa-user","One Senior Consultant","You work with me directly. No junior developers learning on your project, no game of telephone through an account manager.",{"icon":85,"title":86,"description":87},"fa-solid fa-comments","Direct Communication","Questions get answered by the person doing the work. Nothing gets lost between teams, because there's only one of me.",{"icon":89,"title":90,"description":91},"fa-solid fa-scale-balanced","Honest Recommendations","I'll tell you when Magento is the right choice and when it isn't. My job is to advise you well, not to sell you the biggest project.",{"icon":93,"title":94,"description":95},"fa-solid fa-handshake","Accountability","When something goes wrong there's no finger-pointing between departments. I take responsibility and I sort it.","A different way of working for businesses that value directness, value for money and accountability.","values",{"id":99,"data":100,"type":106},"7ae421dd-4d79-4d3b-899c-0770268e638b",{"tag":101,"limit":39,"title":102,"layout":103,"columns":39,"subtitle":104,"contentTypeSlug":105},"magento","Latest Magento Notes","feature","Practical Magento writing: performance, upgrades, and keeping a store healthy.","notes","content_list",{"id":108,"data":109,"type":112},"fc1904ce-c56a-4776-b431-08996a887efb",{"title":110,"subtitle":111,"buttonLink":12,"buttonText":13,"useGradient":17},"Book a Free Magento Surgery","A focused call straight with me, a senior Magento consultant with 15+ years on the platform. Not a sales rep, not an account manager. We'll go through your store, what's working, what isn't, and your real options. No obligation and no sales pitch. I work with Magento businesses across Bradford and West Yorkshire.","cta","Magento Developer Bradford - Senior Consultant | Headless Digital","Senior Magento consultant in Bradford with 15+ years' experience. Performance, trade and retail pricing, cost control, upgrades and ongoing support for stores across West Yorkshire.","2026-06-19T00:00:00+00:00",false,null,{"title":113,"description":114,"ogTitle":113,"ogDescription":114,"ogImage":117},[120,131,141],{"id":121,"slug":122,"title":123,"excerpt":124,"meta_title":117,"meta_description":117,"featured_image":125,"fields":126,"tags":127,"published":17,"published_at":128,"created_at":129,"updated_at":130},"d8c09499-122e-4774-92ef-73300d49a17a","notes/weekly-roundup-2026-06-19","The week in headless: Hyvä goes open source, and I publish a RequireJS guide anyway","End of week notes: Hyvä is now free and open source, what that says about the old Luma frontend, and the irony of shipping a jQuery guide the same week.","",{},[101],"2026-06-19T16:00:00+00:00","2026-06-19T07:18:00+00:00","2026-06-19T16:29:54.302+00:00",{"id":132,"slug":133,"title":134,"excerpt":135,"meta_title":117,"meta_description":117,"featured_image":117,"fields":136,"tags":137,"published":17,"published_at":138,"created_at":139,"updated_at":140},"7d2f9b04-1a6c-43e8-bf52-9e0c81a4d3f6","notes/building-front-ends-then-and-now","How I Used to Build Magento Front Ends (and How I Build Them Now)","For years I built shop fronts by wrestling a Magento theme into shape with Gulp, Sass and a stack of build tools. It worked, but the theme was always in charge. Here is how I used to do it, and why I now build with components instead.",{},[101],"2026-06-17T08:00:00+00:00","2026-06-04T09:00:00+00:00","2026-06-19T12:12:24.25916+00:00",{"id":142,"slug":143,"title":144,"excerpt":145,"meta_title":117,"meta_description":117,"featured_image":146,"fields":147,"tags":148,"published":17,"published_at":149,"created_at":139,"updated_at":140},"8f3a1c7d-2b94-4e16-a05f-6d3c8b9e4f72","notes/why-i-moved-from-magento-to-headless","Why I Moved From Magento to Headless","I spent fifteen years building Magento stores, then walked away. Here's why a fast, bespoke shop that bends to your business beats a template and a pile of apps.","https://sktegczfmabucrnpgrvp.supabase.co/storage/v1/object/public/media/4db12fbc-5e44-4763-9c0c-5d1ae595c185/2026/06/1780474074575-duffys-homepage.webp",{},[101],"2026-06-04T12:22:15+00:00",1781942441601]