[{"data":1,"prerenderedAt":196},["ShallowReactive",2],{"Wb6edsIuG6":3},{"id":4,"slug":5,"title":6,"content":7,"meta_title":9,"meta_description":10,"published":37,"published_at":192,"is_home":30,"parent_id":193,"meta":194},"d11a926b-c096-4df1-b929-270fff190c83","hd-cms/add-ons","What's Included: Bookings, Orders, Customers & More",{"meta":8,"blocks":11},{"ogTitle":9,"ogDescription":10},"What's Included: Bookings, Orders, Customers & More | Headless Digital","Every HD Websites add-on explained. Bookings, online ordering, customer manager, newsletters, Google review reminders and SEO tracking. £10/month each, £5 after the first.",[12,19,25,32,38,43,48,53,58,63,68,110,138,142,167],{"id":13,"data":14,"type":18},"adx-intro-001",{"align":15,"title":16,"subtitle":17},"center","What's actually included","The landing page makes the pitch. This is the proof. Every module below is a real, shipped product, and every one shares the same customer record. Start with the website at £20 a month, add the rest when you need it.","heading",{"id":20,"data":21,"type":24},"adx-intro-note",{"content":22,"maxWidth":23},"\u003Cp>Here is the rule that makes it worth reading. Every module ends with what it replaces and what that costs you elsewhere, because the honest comparison is the argument. If you already pay £20 a month for the website, this page exists to help you decide whether the next £10 is worth it. I think most of the time it is, and I will show you why.\u003C/p>","lg","wysiwyg",{"id":26,"data":27,"type":31},"adx-bookings-001",{"title":28,"content":29,"reverse":30},"Bookings: £10/month","\u003Cp>The most developed part of the whole product. Customers book themselves in, day or night, from your own site, and it all lands in one place.\u003C/p>\u003Cul>\u003Cli>Customers book themselves in, 24 hours a day, from your own website\u003C/li>\u003Cli>An availability calendar that respects your real opening hours\u003C/li>\u003Cli>Days off and date overrides, for bank holidays and that week in June\u003C/li>\u003Cli>Confirmation emails sent automatically, with delivery tracking so you know they arrived\u003C/li>\u003Cli>Self-service reschedule links, so customers move their own appointment instead of ringing you\u003C/li>\u003Cli>Admin override to reschedule onto a day off when you want to make an exception\u003C/li>\u003Cli>A booking insights page, and a value against each booking so you can see what the diary is worth\u003C/li>\u003Cli>A course dates board for anything you run in blocks or cohorts\u003C/li>\u003Cli>A 'bookable any time' option for services that do not need a slot\u003C/li>\u003Cli>An iCal calendar feed, so it all lands in the calendar on your phone\u003C/li>\u003Cli>The customer's full history right there on the booking screen, not in another tab\u003C/li>\u003Cli>Event bookings grouped as one entry, rather than forty identical rows\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Replaces:\u003C/strong> Calendly Standard at about £10 a month per user, plus whatever you use to chase no-shows.\u003C/p>\u003Cp>\u003Cstrong>The difference:\u003C/strong> Calendly does not know the person booking is the same person who ordered from you last month. This does.\u003C/p>",false,"content",{"id":33,"data":34,"type":31},"adx-products-001",{"title":35,"content":36,"reverse":37},"Online ordering and products: £10/month","\u003Cp>Sell products or take orders straight from your own website, with the money going to your own Stripe account.\u003C/p>\u003Cul>\u003Cli>Sell products or take orders directly from your site\u003C/li>\u003Cli>Stripe checkout, with cards, Apple Pay and Google Pay. Money goes to your Stripe account, not through me\u003C/li>\u003Cli>Order confirmation emails to the customer, a notification to you, and a resend button for when someone deletes theirs\u003C/li>\u003Cli>An email template you can actually edit\u003C/li>\u003Cli>Per-product file attachments, so a PDF menu, care guide, pattern or ticket is delivered automatically on the confirmation email\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Replaces:\u003C/strong> a Wix or Squarespace commerce upgrade, plus a separate digital-delivery tool.\u003C/p>\u003Cp>\u003Cstrong>Note:\u003C/strong> if you want a full shop, HD Commerce from £75 a month is the right product, not this. This one is for a service business that sells a handful of things.\u003C/p>",true,{"id":39,"data":40,"type":31},"adx-crm-001",{"title":41,"content":42,"reverse":30},"Customer manager: included with any add-on","\u003Cp>This is the module that makes all the others worth more than the sum of them. It is the answer to 'why not just buy four cheap tools'. Because four cheap tools each hold a different, half-correct version of your customer, and this holds one.\u003C/p>\u003Cul>\u003Cli>Every enquiry, booking and order collapses into one customer record\u003C/li>\u003Cli>Searchable and taggable\u003C/li>\u003Cli>A full history panel: what they booked, what they bought, what they asked\u003C/li>\u003Cli>Feeds the enquiry forms on your site directly\u003C/li>\u003C/ul>\u003Cp>Because it is the glue, I do not charge for it on its own. The moment you have any add-on, the customer manager comes with it. Bookings, orders, newsletters and review requests all write to the same record, so you always know who you are talking to.\u003C/p>\u003Cp>\u003Cstrong>Replaces:\u003C/strong> a spreadsheet nobody updates, or a standalone CRM at £12 a month and up that still does not know about your bookings.\u003C/p>",{"id":44,"data":45,"type":31},"adx-newsletters-001",{"title":46,"content":47,"reverse":37},"Newsletters (Broadcaster): £10/month, £5 if you already have an add-on","\u003Cp>Build a mailing list from your own site and send proper emails to it, without a third-party embed sitting on your pages.\u003C/p>\u003Cul>\u003Cli>Subscriber capture straight from your own site, a public endpoint, no third-party embed\u003C/li>\u003Cli>Pull in the people who already opted in through your contact forms\u003C/li>\u003Cli>Proper HTML newsletters, with drafts and a send history\u003C/li>\u003Cli>Delivery tracking through Mailgun, synced every ten minutes\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Replaces:\u003C/strong> Mailchimp Standard, which starts around £16 a month and climbs as your list grows. That last part is the argument. Your Broadcaster price does not move when you get to 5,000 contacts.\u003C/p>",{"id":49,"data":50,"type":31},"adx-reviews-001",{"title":51,"content":52,"reverse":30},"Google review reminders: £10/month, £5 if you already have an add-on","\u003Cp>The reviews you never got round to asking for, asked for automatically.\u003C/p>\u003Cul>\u003Cli>Automatically nudges a customer for a Google review after their visit or order\u003C/li>\u003Cli>A manual 'Ask for a review' button in the customer list, for when you want to pick your moment\u003C/li>\u003Cli>Cancel it yourself from your own dashboard, no phone call needed\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why it works:\u003C/strong> it fires off the booking or order that already exists in the system. A standalone review tool has to be told who your customers are. This one already knows.\u003C/p>\u003Cp>\u003Cstrong>Replaces:\u003C/strong> a review-chasing tool at about £15 to £30 a month that you would have to feed your customer list into by hand.\u003C/p>",{"id":54,"data":55,"type":31},"adx-seo-001",{"title":56,"content":57,"reverse":37},"SEO health and rankings: free audit, £10/month Insights","\u003Cp>\u003Cstrong>Free, on every site, always:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>A 0 to 100 SEO health score for your own site, re-run whenever you like\u003C/li>\u003Cli>Scored across on-page, crawlability, schema, local SEO, social and performance\u003C/li>\u003Cli>The actual issue list, naming the pages. Not '3 pages missing meta descriptions', but which three\u003C/li>\u003Cli>Three tracked keywords with an on-demand rank check\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>£10/month Insights:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Ten tracked keywords, checked automatically every week\u003C/li>\u003Cli>Trend history, so you see movement, not just today\u003C/li>\u003Cli>A competitor and 'People also ask' snapshot\u003C/li>\u003Cli>A short 'what to do this week' list\u003C/li>\u003C/ul>",{"id":59,"data":60,"type":31},"adx-preview-001",{"title":61,"content":62,"reverse":30},"Live Preview: free beta","\u003Cp>A small feature with a disproportionate effect on how it feels to run your own site.\u003C/p>\u003Cul>\u003Cli>Edit a page and watch your real site update beside it, before you publish\u003C/li>\u003Cli>Desktop and mobile views\u003C/li>\u003Cli>Inline block editing\u003C/li>\u003C/ul>\u003Cp>You never have to publish and hope. You see the change on your actual site, then decide.\u003C/p>",{"id":64,"data":65,"type":18},"adx-included-heading",{"align":15,"title":66,"subtitle":67},"Already in the £20","Worth listing, because most of it is what other people charge extra for.",{"id":69,"data":70,"type":109},"adx-included-001",{"columns":71,"features":72},3,[73,77,81,85,89,93,97,101,105],{"icon":74,"title":75,"description":76},"fa-solid fa-shapes","32 content block types","Including FAQ blocks that generate FAQPage schema automatically, plus Google reviews, pricing tables, price lists, galleries, portfolios, video, testimonials, maps and stats counters.",{"icon":78,"title":79,"description":80},"fa-solid fa-envelope","Contact and enquiry forms","With delivery tracking, a spam honeypot and HEIC photo uploads straight from an iPhone.",{"icon":82,"title":83,"description":84},"fa-solid fa-clock","Scheduled publishing","A post goes live at 9am without you being awake for it.",{"icon":86,"title":87,"description":88},"fa-solid fa-tags","Tagging and topic listings","Content tagging and 'latest posts by topic' listings, built in.",{"icon":90,"title":91,"description":92},"fa-solid fa-photo-film","Media library","Your images, organised, resized and served fast.",{"icon":94,"title":95,"description":96},"fa-solid fa-user-lock","Customer accounts","If your customers need to log in, they can.",{"icon":98,"title":99,"description":100},"fa-solid fa-gauge-high","Site speed scoring","Ongoing performance scoring, so slow pages get caught early.",{"icon":102,"title":103,"description":104},"fa-solid fa-shield-halved","Hosting, SSL, backups","Fast hosting, the padlock in the browser, and backups. All included.",{"icon":106,"title":107,"description":108},"fa-solid fa-file-invoice","Invoices and card payment","Pay your own bill by card and keep the paper trail tidy.","features",{"id":111,"data":112,"type":137},"adx-pricing-001",{"title":113,"columns":114,"subtitle":136},"The pricing, in three lines",[115,122,129],{"name":116,"price":117,"featured":30,"features":118},"HD Websites","£20/mo",[119,120,79,121],"The website itself","Hosting, SSL and backups","Support, directly from me",{"name":123,"price":124,"featured":37,"features":125},"First add-on","£10/mo",[126,127,128],"Any one of bookings, ordering, newsletters or review reminders","The customer manager comes with it, no extra charge","Cancel monthly",{"name":130,"price":131,"featured":30,"features":132},"Every add-on after","£5/mo",[133,134,135],"Each further add-on is half price","Most businesses land on £30 to £35 a month all in","Add or drop them whenever you like","The bundle rule is the whole point.","pricing_table",{"id":139,"data":140,"type":24},"adx-pricing-note",{"content":141,"maxWidth":23},"\u003Cp>Most businesses end up on £30 or £35 a month all in. If you need a full shop rather than a few products, \u003Ca href='/hd-commerce'>HD Commerce\u003C/a> starts at £75. If you run a food business, look at \u003Ca href='/hd-food'>HD Food\u003C/a>. And if you are just starting out and £500 up front is not there, the \u003Ca href='/growth-plan'>Growth Plan\u003C/a> spreads it.\u003C/p>",{"id":143,"data":144,"type":166},"adx-faq-001",{"items":145,"title":164,"subtitle":165},[146,149,152,155,158,161],{"answer":147,"question":148},"Yes. That is how most people do it. Website first, then bookings when the diary gets busy, then a newsletter when you have a list worth mailing.","Can I start with just the website and add things later?",{"answer":150,"question":151},"No. £10 a month for the first, and £5 a month for each one after. The customer manager is included with any add-on, so you do not pay separately for that.","Do I pay full price for every add-on?",{"answer":153,"question":154},"Yes, monthly. The review reminders you can even cancel yourself, straight from your own dashboard, without ringing me.","Can I cancel an add-on?",{"answer":156,"question":157},"Yes, and this is the whole point. A booking, an order, an enquiry and a review request all attach to one customer, with one history. That is the thing four separate tools cannot do.","Will my data move between them?",{"answer":159,"question":160},"I build bespoke. Ask. If your business needs something specific, that is exactly the sort of thing this platform is for.","What if I need something that is not on this list?",{"answer":162,"question":163},"Your data is stored in the EU, on Supabase in their Paris region, and newsletter email runs through Mailgun's EU service. It is your data, held for your business, and never sold or shared. If you ever leave, I hand it over.","Is my customer data safe, and where does it live?","Common questions","","faq",{"id":168,"data":169,"type":191},"adx-close-001",{"ctaLink":170,"ctaText":171,"eyebrow":172,"heading":173,"reasons":174,"subheading":187,"useGradient":37,"headingLevel":188,"enquiryFormId":189,"formEmbedCode":190},"/contact","Book a free 30-minute call","One system, one customer","Work out which add-ons you actually need",[175,179,183],{"icon":176,"title":177,"description":178},"fa-solid fa-list-check","Only what earns its keep","I will tell you which add-ons are worth it for your business and which are not yet.",{"icon":180,"title":181,"description":182},"fa-solid fa-sterling-sign","Half price after the first","£10 for the first add-on, £5 for each one after, customer manager included.",{"icon":184,"title":185,"description":186},"fa-solid fa-phone","You talk to me","The developer who built these modules, not a salesperson.","Thirty minutes, free, no pitch. Tell me how your business runs and I'll tell you which pieces are worth turning on.","h2","7e7b9621-6dd6-4aea-ace4-3e3f24c31f22","HDW-2B4X","advanced_cta","2026-08-16T12:00:00+00:00","d4e5f6a7-8b9c-0d1e-2f3a-4b5c6d7e8f9a",{"title":9,"description":10,"ogTitle":9,"ogDescription":10,"ogImage":195},null,1786953648789]