[{"data":1,"prerenderedAt":120},["ShallowReactive",2],{"jy2xnC3UC3":3},{"id":4,"slug":5,"title":6,"excerpt":7,"meta_title":8,"meta_description":9,"page_content":10,"featured_image":52,"fields":112,"tags":116,"published":17,"published_at":118,"created_at":118,"updated_at":119},"40de5608-551f-4ffd-b2b8-39ccdea33b40","case-studies/walker-executive-partners","Walker Executive Partners","Brand pack and website for an executive business support consultancy: a discreet, premium identity built around the founder's 4C framework, run by her from HD CMS.","Walker Executive Partners: Brand Pack + Premium Website | Case Study","How an executive business support consultancy got a full brand pack and a discreet, premium website built around its 4C framework, run by the founder on HD CMS.",{"blocks":11},[12,19,25,31,41,45,49,56,63,94,98,102],{"id":13,"data":14,"type":18},"40de5608-0000-4000-8000-000000000001",{"headline":6,"subtitle":15,"highlight":16,"useGradient":17},"A brand pack and a premium website for an executive business support consultancy, built around the founder's own framework.","Case Study",true,"hero",{"id":20,"data":21,"type":24},"40de5608-0000-4000-8000-000000000002",{"content":22,"maxWidth":23},"\u003Cp>Walker Executive Partners offers bespoke executive support to CEOs, founders and senior leaders. Sue Walker set it up to sit well above the usual PA and VA model, so the brand and the website had to feel the same way: calm, private and confident, with nothing that looked like a template.\u003C/p>","lg","wysiwyg",{"id":26,"data":27,"type":30},"40de5608-0000-4000-8000-000000000003",{"align":28,"title":29},"center","Brand first","heading",{"id":32,"data":33,"type":40},"40de5608-0000-4000-8000-000000000004",{"image":34,"title":35,"layout":36,"content":37,"reverse":38,"imageAlt":39},"https://sktegczfmabucrnpgrvp.supabase.co/storage/v1/object/public/media/4db12fbc-5e44-4763-9c0c-5d1ae595c185/case-study/walker/wep-brand.webp","The brand pack","contained","\u003Cp>I put together a full brand pack: the WEP diamond mark and Walker wordmark in every format, a print-ready business card and a brand guide. Ink and ivory with a restrained gold, Cormorant Garamond for headings and Inter for body copy, and a voice that is calm, discreet and assured.\u003C/p>\u003Cp>That pack fed straight into the design of the site. The same mark, palette and type carry through, so the website and the business card read as one brand.\u003C/p>",false,"The Walker Executive Partners brand guide: logo, colour palette, typography and voice","content",{"id":42,"data":43,"type":30},"40de5608-0000-4000-8000-000000000011",{"align":28,"title":44},"Then the website",{"id":46,"data":47,"type":24},"40de5608-0000-4000-8000-000000000012",{"content":48,"maxWidth":23},"\u003Cp>A six-page site on \u003Ca href=\"/hd-cms\">HD CMS\u003C/a>: home, approach, services, about, insights and contact, with city imagery at dusk and one call to action throughout. It started as a fast demo, Sue loved it, and it moved onto the full platform so she can edit her own wording and photos.\u003C/p>",{"id":50,"data":51,"type":40},"40de5608-0000-4000-8000-000000000005",{"image":52,"title":53,"layout":36,"content":54,"reverse":38,"imageAlt":55},"https://sktegczfmabucrnpgrvp.supabase.co/storage/v1/object/public/media/4db12fbc-5e44-4763-9c0c-5d1ae595c185/case-study/walker/walker-desktop.webp","The space to lead","\u003Cp>The homepage leads with one clear line and the four things that set WEP apart: bespoke, discreet, proactive and executive-level. One call to action throughout, Start a Conversation.\u003C/p>","The Walker Executive Partners homepage on desktop",{"id":57,"data":58,"type":40},"40de5608-0000-4000-8000-000000000006",{"image":59,"title":60,"layout":36,"content":61,"reverse":17,"imageAlt":62},"https://sktegczfmabucrnpgrvp.supabase.co/storage/v1/object/public/media/4db12fbc-5e44-4763-9c0c-5d1ae595c185/case-study/walker/walker-mobile.webp","The 4C framework, made interactive","\u003Cp>Clarity, Confidence, Control and Calm sit at the heart of how Sue works. I turned her framework into a gold diamond you can tap through, each quarter opening up what it means for the client. It works just as well on a phone.\u003C/p>","The interactive Walker 4C framework on mobile",{"id":64,"data":65,"type":93},"40de5608-0000-4000-8000-000000000007",{"title":66,"columns":67,"features":68},"What's included",3,[69,73,77,81,85,89],{"icon":70,"title":71,"description":72},"fa-solid fa-swatchbook","Full brand pack","Logo in every format, a print-ready business card and brand guidelines, all feeding the site design.",{"icon":74,"title":75,"description":76},"fa-solid fa-gem","Premium, bespoke design","Built from the brand pack, so the site and the card feel like one thing.",{"icon":78,"title":79,"description":80},"fa-solid fa-diamond","Interactive 4C framework","A custom block, editable in the CMS, that brings the founder's method to life.",{"icon":82,"title":83,"description":84},"fa-solid fa-envelope-open-text","Tailored enquiry form","Asks the right questions up front, with dropdowns Sue can change herself as her packages evolve.",{"icon":86,"title":87,"description":88},"fa-solid fa-pen-to-square","Owner-run site","Sue edits her own pages, logo and imagery in HD CMS, with a live preview before publishing.",{"icon":90,"title":91,"description":92},"fa-solid fa-gauge-high","Fast and findable","A static site with clean meta, a sitemap and canonical URLs on its own .com domain.","features",{"id":95,"data":96,"type":30},"40de5608-0000-4000-8000-000000000008",{"align":28,"title":97},"The result",{"id":99,"data":100,"type":24},"40de5608-0000-4000-8000-000000000009",{"content":101,"maxWidth":23},"\u003Cp>Walker Executive Partners went live on walkerexecutivepartners.com in October 2026. In Sue's words, it was \"just what I wanted\". She has a brand and a website that match the level of service she offers, and she can keep the site up to date without calling a developer.\u003C/p>",{"id":103,"data":104,"type":111},"40de5608-0000-4000-8000-000000000010",{"title":105,"subtitle":106,"buttonLink":107,"buttonText":108,"useGradient":17,"secondaryButtonLink":109,"secondaryButtonText":110},"Need a brand and a site that match your service?","If your business sells on trust and quality, your brand and website should too. I can build both and hand you the keys.","/hd-cms","See HD CMS","/book","Book a free surgery","cta",{"tag":113,"url":114,"name":6,"blurb":115,"screenshot":52},"Brand + website","https://walkerexecutivepartners.com","Full brand pack and a premium website for an executive support consultancy, built around the Walker 4C framework.",[117],"website","2026-10-20T09:00:00+00:00","2026-10-20T08:41:15.356918+00:00",1792486394112]