[{"data":1,"prerenderedAt":101},["ShallowReactive",2],{"jY8y0NL4WB":3},{"id":4,"slug":5,"title":6,"excerpt":7,"meta_title":8,"meta_description":9,"page_content":10,"featured_image":92,"fields":93,"tags":96,"published":17,"published_at":99,"created_at":99,"updated_at":100},"5c548bda-c10c-45ce-a97c-b18555c406b2","case-studies/bridal-file","Bridal File","Wedding planning app with a headless marketing site and a store built in.","Bridal File: A Headless Marketing Site with a Store Built In | Case Study","How the Bridal File wedding-planning app got a fast headless marketing site on HD CMS with a store built in through HD Products.",{"blocks":11},[12,19,25,31,35,58,62,66,82],{"id":13,"data":14,"type":18},"b41d0001-0000-4000-8000-000000000001",{"headline":6,"subtitle":15,"highlight":16,"useGradient":17},"A wedding planning app with a headless marketing site and a store built in.","Case Study",true,"hero",{"id":20,"data":21,"type":24},"b41d0001-0000-4000-8000-000000000002",{"content":22,"maxWidth":23},"\u003Cp>Bridal File is a wedding planning app. Alongside the app itself, it needed a marketing site to explain the product and bring people in, with a shop built into the same site rather than bolted on separately.\u003C/p>","lg","wysiwyg",{"id":26,"data":27,"type":30},"b41d0001-0000-4000-8000-000000000003",{"align":28,"title":29},"center","What I built","heading",{"id":32,"data":33,"type":24},"b41d0001-0000-4000-8000-000000000004",{"content":34,"maxWidth":23},"\u003Cp>The Bridal File marketing site runs on \u003Ca href=\"/hd-cms\">HD CMS\u003C/a>, a fast headless front end that presents the app and turns visitors into sign-ups. A shop is built into the same site through \u003Ca href=\"/hd-products\">HD Products\u003C/a>, so selling happens in one place rather than through a separate system.\u003C/p>",{"id":36,"data":37,"type":57},"b41d0001-0000-4000-8000-000000000005",{"title":38,"columns":39,"features":40},"What's included",3,[41,45,49,53],{"icon":42,"title":43,"description":44},"fa-solid fa-bolt","Fast headless marketing site","A quick front end on HD CMS that presents the app and converts.",{"icon":46,"title":47,"description":48},"fa-solid fa-bag-shopping","Store built in","Products sold through HD Products on the same site, not a separate shop.",{"icon":50,"title":51,"description":52},"fa-solid fa-table-columns","One admin","The pages and the store are managed from a single dashboard.",{"icon":54,"title":55,"description":56},"fa-solid fa-magnifying-glass","Built to be found","Clean structure and fast pages, so the site can rank for what it offers.","features",{"id":59,"data":60,"type":30},"b41d0001-0000-4000-8000-000000000006",{"align":28,"title":61},"The result",{"id":63,"data":64,"type":24},"b41d0001-0000-4000-8000-000000000007",{"content":65,"maxWidth":23},"\u003Cp>One site that markets the app and sells alongside it, managed from a single place.\u003C/p>",{"id":67,"data":68,"type":81},"b41d0001-0000-4000-8000-000000000008",{"items":69,"title":79,"subtitle":80},[70,73,76],{"answer":71,"question":72},"HD CMS, a fast headless front end, with a shop built in through HD Products. Both the marketing pages and the store are managed from one admin.","What does the Bridal File site run on?",{"answer":74,"question":75},"A product like this needs a site that loads fast and converts. A headless build on HD CMS is quick for visitors and gives a clean, flexible front end to present the app.","Why a headless marketing site?",{"answer":77,"question":78},"On the same site. The store is built in with HD Products, so there is no separate shop to send people off to.","Where does the selling happen?","Bridal File, answered","How the site runs on HD CMS.","faq",{"id":83,"data":84,"type":91},"b41d0001-0000-4000-8000-000000000009",{"title":85,"subtitle":86,"buttonLink":87,"buttonText":88,"useGradient":17,"secondaryButtonLink":89,"secondaryButtonText":90},"Need a site that markets and sells?","If you have a product to launch and want the marketing and the store in one place, let's talk.","/hd-cms","See HD CMS","/contact","Get in touch","cta","/work/bridalfileapp.webp",{"tag":94,"url":95,"name":6,"blurb":7,"screenshot":92},"Product","https://bridalfileapp.com",[97,98],"portfolio","product","2026-07-28T10:00:00+00:00","2026-10-20T08:41:12.966432+00:00",1793739904836]